Personal Brief

Hmmm - anyone has a need for a poster/illustration/booklet .... anything else?


Great idea for ad for Channel 4's introduction 60s channel mixing images of an older woman cyclist with long silver hair (I've seen her in Hereford, I think she's 83!) and some mountain bikers. As the ad progresses the woman cyclist gets more and more adventurous until she appears to be in the domain of extreme sports. The voice-over all the time is inadvertently introducing the idea of a new Channel (over the cycling shots) for those who are prepared to think differently, try out different things ... risk. The ad ends with the strap line: 'Some things are meant to be' as she sits down and relaxes with a drink in front of the tv (zooming into the new tv Channel logo). The campaign could evolve using different adventure sports and different people groups eg male, asian, disabled.


I'm trying out some Christmas cards .... they're fairly good, but not really cutting the mustard! On the other hand, there is one card that I'd like to develop through to other mediums, ceramic etc


How about a calendar - yeah! Using images of Hereford throughout the seasons. Mmm - this has got some milage - I've got some pics I'm happy with. Need to create a few more - this show cases my work better.